In The Right Order PR provides bespoke public relations services to businesses in Devon, the South West, and London. Offering tailored PR solutions to meet diverse business needs, clients include SMEs, sole traders, charities, and community interest companies across various sectors.
About Me
I’m an experienced and adaptable PR professional, working with a mix of retained clients as well as short-term and ad hoc projects across both B2B and B2C. Based just outside Honiton, most of my clients are in Devon and the wider South West, but I also support businesses in London.
I call my business a ‘boutique’ agency, personal, flexible and friendly. When needed, I collaborate with trusted freelancers in PR, marketing and design to deliver a fuller agency experience.
Over the years I’ve worked with a wide range of organisations, from start-ups and charities to SMEs and major brands. I thrive on variety and enjoy getting to grips with new subjects. My ethos is simple: I only work with one client in each sector, and I build relationships that last. Several of my clients have been with me for over a decade.
With strong media contacts across regional, trade and national press, I’m a consummate storyteller and prolific writer. My work spans press releases, feature articles, website copy, awards entries, blogs, social media support and more. I also love connecting clients with one another to create mutually beneficial opportunities.
I’m unpretentious, meticulous and genuinely committed to achieving the best results for my clients. If you have a story to tell, I’ll make sure it reaches the right people in the most effective way.
Recent Testimonials
Kerry England, Director, The Family Law Company
“Sue is one of those people you just can’t imagine working without. Yes, she’s a consultant, but to me and the business she’s very much part of the marketing team. She’s creative, always finding fresh angles and clever solutions to keep things moving and keep TFLC in the media but always with integrity at the heart, which truly aligns her with our company values too.
I love how Sue is brilliant at pulling projects over the finish line, tells stories and narratives that really connect and switches her style to suit whoever she’s talking to. She’s got great relationships with journalists and my internal stakeholders alike, knows exactly how to turn strategic ideas into reality, successfully pitches a story, executes the writing impeccably and in my experience always delivers not matter what.
She’s friendly, professional, shrewd, and always keeps her sense of humour even when I change the plan (again) or drop last minute requests into her inbox. Quite simply our marketing team would be lost without her PR brilliance and specialist support.”
Paul Sharp, Founder, Exeter Birdhouse Café (social enterprise)
“Working with Sue at In The Right Order made all the difference to our launch. She guided us through the PR process with ease and professionalism, and thanks to her efforts we landed a fantastic feature on ITV News. The coverage created a real buzz and gave our project huge momentum. I wouldn’t hesitate to recommend her.”
Rob Stevens, MD, Optix Solutions
“I’ve had the pleasure of working with Sue for over three years, and in that time, she has been instrumental in raising our profile within the UK South West business press and the wider community. Her ability to craft compelling stories and secure great coverage has made a real impact.
One of the standout moments of working with Sue was when she helped us write our winning bid for Campaign’s Best Agency to Work For 2023. Out of over 2,000 applicants, our entry took 1st place nationally—a huge testament to Sue’s skill in telling our story in a way that truly resonated.
Sue is not just great at what she does, she’s also a fantastic person to work with. If you’re a business looking for PR support, you’d be hard-pressed to find someone better. I can’t recommend her highly enough!”